Seamstress / Sewing Tape Measures Retractable
These tape measures are marked in inches and centimeters used primarily for measuring for clothing fit and costume and wardrobe alterations.
The tape measure is retractable. There is a retract button in the center, just press on the button when pulling the tape out or retracting the tape back into it.
They are a thin fabric, very durable similar to tailors tape measures but much more convenient. As you can see by the photos they are in different colors as not to look odd in your video scene.
Other sewing and tailoring props, sewing machines, needles, thread and such are also available in out stage prop warehouse.