Social media is a volatile and rapidly changing world. New contenders for views are entering the market daily and old favorites are drying up.
Regardless of which platforms you are choosing, video is the only way to get noticed and establish your brand into the social media world.
With TikTok moving to longer format video, YouTube moving to shorter format videos and Instagram embracing reels rather than static images, the message is clear, video is the wave and the future of social media.
With the tools and resources now available on mobile apps, young teens are filming, editing and publishing content on a daily basis using green screens, special effects and creative ideas to gain more followers.
In the corporate world, you have resources, ideas and people, but can they connect with today's social media audiences?
The challenge of creating effective videos is leaving traditional videography companies without any work.
While at one time you could take a business owner and sit them down in front of the camera and create a promotional video, the competition today is just too great for that to have any impact.
Social Creativity is critical with today's social media videos.
Having a creative team is the best assurance that you can engage the viewers. But creativity is only half of the battle, the team still needs to execute the video production successfully.
TikTok has become quite popular with adults and as such has become an important platform in social media marketing.
With most videos being less than a few seconds appealing to an adult consumer base is tricky. Just because a 17 year old influencer is popular, does not mean they will reach your potential customers.
If you create longer form content, it is hard to get traction, since average view times are well below 20 seconds.
20 seconds is an eternity in today's social media climate.
YouTube is the clear leader in advertising opportunities. With a clear and concise platform for managing ads on other channels you can target your content to a very specific audience.
By running your videos as an ad before the actual video a viewer is trying to watch, you have their attention for an entire 6 seconds before they can skip your ad, so engaging the viewer early is critical.
Instagram is the most difficult of the 3 major contenders to get noticed. That is probably because it was always just pictures... not very exciting unless you are a young model type or a celebrity.
But that has changed with REELS, a feature allowing one and a half minute video content which is transforming the platform into a more dynamic marketing tool.
