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Everyone in the film industry believes that you need expensive equipment to get a good product.
Those people need to have their heads examined!
In a span of 10 years, technology advances so much, people that learned in the last decade are almost dinosaurs. The iPhones of 2022 are better than just about every consumer video camera sold a decade before in 2012.
Who had even heard of 4K? Netflix was still shipping DVD's by mail and more than half of the country was still using TUBE TVs at 480 pixel resolution.
YouTube was posting video at half that or 240p.
So the people spending tens of thousands of dollars on equipment in 2012 have since thrown it in the trash.
Having the right tools is critical and being able to use those tools is even more important. So having a cheap camera that shoots 4K and the support equipment gives you as many shot opportunities as any professional movie production company.
The difference is how you use it.
You can get the same elevated shot from an $800 DIJ drone as a $200,000 crane. And a whole lot faster.
The drone technology is insane and with 6K and 8K onboard video you could literally make a full motion picture with a drone, a tripod and some actors.
Go Pros are also changing the industry and costs. At around $300 the camera shoot amazing action shots and is being used by almost every production company at some level.
So why do you need a $100,000 ARRI Alexa if some of the shots are from a $300 Go Pro?
That is really the question, isn't it?
Getting new angles, from places that no rigged camera can go, stretching the window and breaking the norms.
People are making short films on iPhones and winning awards.
So unless you are spending $200 million to make your next movie, you just don't need the most expensive equipment that money can buy.
Recently, we purchased a Pro Aim Steadi Cam for $500 all in.
We reviewed it and the comments we got were along the lines of, a real Steadi Cam costs $200,000, and yours is junk.
UMMM, hold on! A real Steadi Cam is not $200,000 and the $500 unit is identical in operation of the more expensive models.
Guys, this is basic mechanical technology dating back to the 1970's.
The new motor driven gimbals for under $1000 are actually steadier than the Steadi Cam. The learning curve is faster, the capabilities are better and now they have 4 axis gimbals that make the Steadi Cam rig obsolete.
There is so much modern technology it isn't funny.
But what is funny is the "Professionals" that claim they need expensive equipment to make better content.
Making a film, or a video is not about the equipment, it is about how you use it and what you know.
A good film maker can make a great film using anything, a bad film maker cannot compensate for a lack of creativity with expensive equipment.
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