Companies have been getting lost in the realm of social media. In fact, many have given up their traditional advertising altogether in hopes that using social media influencers will be enough. Sure, I get it, Olivia Dunne or LIVVY as most know here, may have upwards of 7 million followers on TIKTOK stopping by daily to see he adorable, cute sexy outfits and dances but if she suddenly tries to sell those followers a product, will they listen? Will they actually be influenced? The answer is, NOT LIKELY! People, teens or any consumer is not that stupid, they now ...read more
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