- Know your talents capabilities
- Script around strengths
- Be flexible and have contingency shots
- Use supporting actors to elevate the weak talent
Know Your Talents Capabilities
This is literally a walk and chew bubble gum moment.
If your talent has poor coordination or looks weird moving and talking at the same time, choose only one.
Have the actor/actress moving and use a narrator or music to sell the shot as opposed to the actor themselves.
Script Around Strengths
Common problem, actress is beautiful, but can't remember a line to save her own ass. Or she laughs and it sounds like a flock of baby pigs.
Use her as your establishing shot, have her read lines that can be added over the video so she does not have to worry about what she looks like when speaking.
Be Flexible and Have Contingency Shots Planned
You start shooting and pow, it's not working, the talent sucks. Crew is paid, everything is set up and this is a disaster.
You need to be able to bring in other ideas, other shots, other concepts that might work with your talent. Having multiple directions for a shoot will insure that no matter how bad the talent is, you can make it work.
Use Supporting Actors to Elevate Weak Talent
Obviously, if your talent is bad you are screwed, unless you can change direction and try something new.
For example, we have a beautiful girl but she cannot say lines. Have someone else say them from a different perspective.
If the model is doing a lipstick commercial and can't put on lipstick and articulate the line "It's glossy like the morning dew", have someone else in the shot that tells her "It's glossy like the morning dew". This gets the line in the video and the supporting actor's reaction sells the product as we all watch it sliding onto her beautiful lips.
Everyone wins, the girl is in the video, the lines are in the video and the end result is better because you had better talent supporting the talent you wanted on screen.
It is critical that any shoot have contingencies for crappy talent.
Be prepared to make changes when you realize it is not working and do it before your crew gets tired and grumpy.
The worst thing you could do is go home after spending money and have nothing to show for it.